Client: Fairfax Media, ANZ Bank
Site: The Domain, Sydney
Collaborators: Mandy Lights, Holler and Haul

Event Engineering in partnership with Fairfax Media’s Head of Arts, Caroline Kemp, through it’s production design wing, developed the initial studies of The Domain site and conducted preliminary discussions about the 2016 installment of the arts festival. Having worked on the 2015 event, Jeremy Sparks had a familiarity with the site and the stakeholders involved.

Following a theme of the Carnival and the Fantastic, Jeremy along with design assistant Jim Free of Event Engineering developed the initial site drawings that aimed to encapsulate the theme of the event. Key concerns that were raised in this process were capitalising on the previous years decisions, developing a site that allowed for both paid and unpaid festival goers to coexist, to seamlessly incorporate the key sponsors corporate strategy, and most of all thrill and inspire an audience with food, art, music, and imagination.

The initial concepts and site drawings were refined throughout discussions with partners on the project until Event Engineering felt confident the festival could go ahead with the remaining details to be dealt with by Fairfax Media’s events team. Event Engineering’s Morgan Sheehy conducted a final inspection on the event before opening night to certify the structural elements of the festival. The images below outline the concept development right through to the successful functioning of the festival.